Why Swing Era?

Swing Era takes its name from the golden age of swing (1920-1940), when this lively music wasn’t just jazz—it was a cultural craze. People danced their hearts out, filling ballrooms with joy. Join us to experience swing across decades, reliving the energy, rhythm, and spirit that defined an era!

Our Story

Swing Era is an international swing dance festival based in Bangkok,created by Jelly Roll Jazz Club dedicated to celebrating the music that makes dance come alive. Believing that great music creates great dance, we craft experiences that let you revel in swing across the decades while keeping the spirit of swing music vibrant and alive.

2024: How Swing Era Began

In just one year, Jelly Roll Jazz Club has worked tirelessly with local swing bands, making waves in Thailand’s swing scene. Inspired by renowned events like Lindy Focus and Barswingona, we dared to take a bold step: creating Thailand’s first 5-day swing event.

Our concept? The longest live band sessions possible—kicking off with seven incredible bands in year one! For the first time in Asia, we introduced musician tracks and infused the event with Jelly Roll’s signature DNA: fun but deadly serious, featuring DJ battles, band battles, and multi-city showdowns.

With support from the Tourism Authority of Thailand, we added a special bonus—a spectacular event at a train station that brought together over 1,000 dancers and music lovers. This is just the beginning of an unforgettable journey!

Now, in 2025, we're ready to make this year's edition an unforgettable experience once again.